Man, I’ve got to say that the viral campaign for Dark Knight has been totally awesome. The latest site, http://www.gothamcitypizzeria.com/ is really outstanding, especially if you click on the “HA” in GOTHAM. I can’t wait to see this movie.

I don’t think I’ve seen this level of immersion in media outside of the Grand Theft Auto games and the “Internet” in the game. The beautiful part of it is that while there is a ton of stuff out there, none of it is over the top, and very little of it is being pushed down people’s throats, almost as if Gotham is a real place, with a real online presence.